The Victoria Pavilion at Melbourne Showgrounds is one of Victoria’s most flexible and engaging event spaces, perfectly suited to everything from community expos to government showcases and interactive exhibitions.
The 2025 Melbourne Royal Show, held from September 25 to October 5, demonstrates exactly how this iconic venue can adapt to host diverse experiences for thousands of visitors.
A Showcase of Community and Innovation
During the 2025 Show, the Victoria Pavilion hosted a wide range of community and government organisations, making it a hub for discovery and interaction.
Visitors explored interactive exhibits, engaged with live demonstrations, and enjoyed free activations and performances, highlighting the Pavilion’s ability to cater to both educational and entertainment needs.
Interactive Experiences that Captivate
The Pavilion’s versatile layout allowed for multiple immersive zones during the Show:
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Metro Trains Melbourne and Victoria’s Big Build: Guests took virtual trips through the new Metro Tunnel stations and even test drove the West Gate Tunnel, while outside, a miniature railway delighted families.
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Seven Network Stars: The Pavilion accommodated meet-and-greet zones where visitors could interact with their favourite TV personalities.
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Victoria’s Container Deposit Scheme: The space hosted interactive recycling games, complete with mascots and prize giveaways, highlighting the Pavilion’s suitability for educational and hands-on activities.
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Traffic Accident Commission (TAC): Visitors could explore vehicle safety exhibits, speak with experts, and access practical take-home resources.
These examples show the Pavilion’s capacity to host a mix of large installations, interactive exhibits, and family-friendly activities simultaneously, all under one roof.
Why the Victoria Pavilion Works for Any Event
The 2025 Show illustrates the Pavilion’s versatility:
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Flexible floor space for multiple exhibitions and activations
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Capacity to host large crowds comfortably, with smooth visitor flow
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Technical infrastructure to support interactive experiences, live performances, and media coverage
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Central location at Melbourne Showgrounds, ideal for attracting visitors and maximising exposure
Whether you’re planning a community showcase, government expo, corporate event, or family-friendly activation, the Victoria Pavilion offers the perfect combination of space, accessibility, and flexibility to bring your vision to life.
Plan Your Event at the Victoria Pavilion
Past events like the Melbourne Royal Show highlight just how adaptable and high-impact the Victoria Pavilion can be. Explore how your next event can take advantage of this versatile venue and create experiences that leave a lasting impression.
