Privacy Policy
1. PURPOSE
Melbourne Royal is committed to protecting the privacy and confidentiality of personal information entrusted to us by individuals who use our services or interact with our website. This policy outlines how we collect, use, disclose, and protect personal information in accordance with the Australian Privacy Principles (APPs) as set out in the Privacy Act 1988 (Cth).
2. BUSINESS RULES
2.1 Personal Information
‘Personal information’ is information or an opinion that identifies an individual. Types of personal information we may collect include, but are not limited to:
• Name
• Contact information (e.g. address, email, phone number)
• Date of birth
• Payment details
• Identification information (e.g. driver’s license, passport)
• Usernames and passwords
• Preferences and interests
• Imagery (e.g. photographs, CCTV footage)
• Other relevant information necessary to fulfill the intended purpose
2.2 Sensitive Information
‘Sensitive information’ is information or an opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
2.3 Related Policies
The Privacy Policy is to be administered concurrently with other Melbourne Royal Policies including but not limited to the Records Management and Archiving Policy.
3. POLICY
3.1 Collection of Information
It is the policy of Melbourne Royal to collect personal information that is necessary for the purpose of providing our services, conducting business operations, and complying with legal requirements.
Melbourne Royal collects personal information directly from individuals through various means, including online forms, emails, website (cookies), telephone conversations, and face-to-face interactions. We may also collect personal information from third parties when authorised or required by law.
3.2 Use of Information
Melbourne Royal use personal information for the following purposes:
• Providing requested products, services, or information
• Processing and fulfilling orders
• Managing customer accounts and preferences
• Communicating with individuals about their inquiries, requests, or transactions
• Personalising and improving user experiences
• Conduct market research and analysis
• Promoting our products, services, and events
• Complying with legal obligations and resolving disputes
• Any other purpose authorised or required by law
3.3 Disclosure of Information
Melbourne Royal may disclose personal information in the following circumstances, including to third parties:
• For the primary purpose
• For research purposes relating to the Melbourne Royal Show or other events held onsite at the Melbourne Showgrounds
• Service providers and business partners who assist us in delivering our products, services, and functions
• Regulatory authorities or law enforcement agencies as required by law or to protect our rights and property
• Third parties with whom we have a business relationship and are relevant to the purpose of collection
• When authorised or requested by the individual
• In the event of a merger, acquisition, or sale of assets, where personal information may be transferred as part of the transaction
Melbourne Royal takes reasonable steps to ensure that third parties handle personal information in a manner consistent with this Privacy Policy and applicable privacy laws.
3.4 Security of Information
Melbourne Royal are committed to maintaining the security and confidentiality of personal information and have implemented appropriate security measures to safeguard against unauthorised access, disclosure, alteration, or destruction of personal information. These measures include:
• Secure storage and transmission of personal information
• Access controls and restrictions to limit unauthorised access
• Regulatory monitoring and testing our systems for vulnerabilities
• Employee training on privacy and data security
However, no data transmission or storage system can be guaranteed to be 100% secure. While we strive to protect personal information, we cannot warrant the absolute security of any information transmitted to us or from our online services.
3.5 Access and Correction of Information
Individuals have the right to access and correct their personal information held by us, subject to some exceptions under applicable privacy laws.
3.6 Retention of Information
Melbourne Royal retains personal information for as long as necessary to fulfill the purpose for which it was collected, as required by law, and for legitimate business purposes. When personal information is no longer needed, we will take reasonable steps to securely destroy or de-identify it.
3.7 Cross-border Disclosure
In certain circumstances, Melbourne Royal may disclose personal information to recipients located outside of Australia.
4. PROCEDURE
4.1 Request for Access or Correction
Requests for access or correction of an individual’s personal information should be directed to the Melbourne Royal Privacy Officer using the contact details provided below. We may request additional information to verify the identity of the individual making the request.
4.2 Complaints
If you have any queries or complaints about privacy concerns, please contact the Melbourne Royal Privacy Officer using the contact details provided below. Our Privacy Officer will manage the process for us in conjunction with the Company Secretary by:
• Listening to your concerns and grievances regarding the handling of personal information
• Discuss the ways in which we can remedy the situation, and
• Providing an action plan to resolve your concerns and improve our information handling processes where appropriate.
If the process does not result in an outcome that is satisfactory to you, you may contact the Office of the Australian Information Commissioner (OAIC) https://www.oaic.gov.au
4.3 Melbourne Royal Privacy Officer
The contact details for the Privacy Officer are:
Privacy Officer
Melbourne Royal
Melbourne Showgrounds, Epsom Road, Ascot Vale, VIC 3032
(t): +61 92817444
(e): info@melbourneroyal.com.au
5. POLICY REVIEW
Melbourne Royal will be continuously monitoring and assessing the operation of this policy. Melbourne Royal may amend, withdraw or replace this policy from time to time at its sole discretion.